MacroSolve, Inc. (OTCBB: MCVE) is a pioneer in delivering mobile apps, technologies, and solutions to businesses and government. Founded in 1997, the company has an extensive network including the top name brands in wireless hardware and software as well as wireless carriers.
MacroSolve has focused on the market for mobile business apps to small and medium-sized businesses (SMBs), projected to be an $11.6 billion market by 2012.
Blockbuster Patent Awarded
With its recently awarded patent, MacroSolve’s IP now addresses the broader global mobility industry, projected to grow to a $1 trillion market by 2014.
The patent addresses mobile information collection systems across all wireless networks, smartphones, tablets, and rugged mobile devices, regardless of carrier and manufacturer. This revolutionary patent and the ReFormXT platform is the culmination of a decade of shareholder investment which was used to fund resources and technology know-how at MacroSolve. This defining IP represents a paradigm shift in the mobility world.
Coding and development for this technology began in 2002, while the patent application was filed in 2003. The named inventor of the patent is David Payne, who was the founder of MacroSolve. Following seven years of working with the USPTO, the patent has been granted, clearly establishing MacroSolve as having developed state of the art technology very early in the evolution of the mobile app IP space.
Mobile Business App Market
While the app market has been thriving with an estimated 4.51 billion apps to be downloaded by consumers in 2010, it is the mobile business app niche that is projected to grow at double digits per year to $18.7 billion by 2014, $9.9 billion of which is attributed SMBs. With its long standing position as a leader in delivering mobility solutions to SMBs, MacroSolve is pursuing this enormous market opportunity.
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Monetization of Patent Awarded and Discussions in Mobile Communications Market
On October 28, 2010, MacroSolve, Inc. issued a press release announcing that the United States Patent and Trademark Office has issued U.S. Patent No.7,822,816 to the Company. The patent, a significant intellectual property (IP) asset to the Company, further advances its position as a leader in the mobile solutions market.
The Company is immediately pursuing the monetization of this patent and its other IP assets and is currently in discussions with several companies in the mobile communications market.
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MacroSolve Awarded Patent Revolutionizing Use of Smartphones, Tablets and Rugged Mobile Devices
Currently in discussions with large mobile companies to monetize patent
TULSA, Okla., October 28, 2010 – MacroSolve, Inc. (OTCBB:MCVE) (OTCQB:MCVE) announced today that the United States Patent and Trademark Office has issued U.S. Patent No.7,822,816 to the company. The patent, a significant intellectual property (IP) asset to MacroSolve, further advances its position as a leader in the mobile solutions market. MacroSolve is immediately pursuing the monetization of this patent and its other IP assets and is currently in discussions with several companies in the mobile communications market.
The patent addresses mobile information collection systems across all wireless networks, smartphones, tablets, and rugged mobile devices, regardless of carrier and manufacturer, and is currently utilized in MacroSolve’s ReForm XT™ rapid mobile app development platform.
“This patent is the biggest step forward I’ve seen during my career in the mobility ecosystem. MacroSolve has been a pioneer in the industry for 14 years and our visionary leadership is solidified in the award of this patent,” stated MacroSolve president and CEO Clint Parr.
Jim McGill, Chairman of the Board for MacroSolve, added, “This revolutionary patent and the ReFormXT platform is the culmination of a decade of shareholder investment which was used to fund resources and technology know-how at MacroSolve. This defining IP represents a paradigm shift in the mobility world and we are pleased to have built this kind of inherent value for our shareholders and partners.”
Coding and development for this technology began in 2002, while the patent application was filed in 2003. The named inventor of the patent is David Payne, who was the founder of MacroSolve. Following seven years of working with the USPTO, the patent has been granted, clearly establishing MacroSolve as having developed state of the art technology very early in the evolution of the mobile app IP space.
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MacroSolve’s Patented Platform-Agnostic Technology and ReForm XT To Transform
Offers expanded markets and ease of use for developers and non-technical users alike
TULSA, Okla., October 28, 2010 – Having been awarded a landmark mobile application patent, MacroSolve, Inc. (OTCBB:MCVE) (OTCQB:MCVE) announced today the availability of its patented technology and ReForm XT™ to a broad audience of mobile app developers, mobile device and tablet enthusiasts, and mobile app users spanning the mobility value chain from beginning to end.
MacroSolve’s ReForm XT rapid mobile app development platform, based on the company’s patented technology, addresses mobile information collection systems across all wireless networks, smartphones, tablets, and rugged mobile devices, regardless of carrier and manufacturer.
The mobile app environment is highly fragmented and developers are faced with a diverse set of device-specific programming platforms when building an app. As each platform requires a unique skill set, many developers resort to programming for a single device type, such as iPhone, Android, BlackBerry or WebOS. As a result, developers have been effectively limiting the potential size of their user base, while non-technical individuals looking to create and manage their own apps have limited options.
ReForm XT empowers a much broader base of users, from the technically savvy smartphone and tablet enthusiasts to people with no technical backgrounds, to create and manage their own business or even personal apps. These apps can be distributed across multiple device platforms. Platform agnostic apps address significantly larger markets and easily integrate mobility into core systems.
As MacroSolve enhances and licenses the ReForm XT platform, the company is positioned to be a major contributor and partner with the leading app stores including Google, Apple, RIM, GetJar and others.
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Business Model
MacroSolve’s business model, through both licensing and delivering customized mobile apps, yields high-margin recurring revenue streams for the company while also delivering high ROI to its customers.
Licensing
MacroSolve is currently in talks with numerous companies in the mobile ecosystem to license its patented technology. The patent addresses mobile apps across all wireless networks, smartphones, tablets, and rugged mobile devices, regardless of wireless carrier and manufacturer. The company anticipates gaining significant traction with licensing agreements and revenues, following the award of its patent in the third quarter of 2010.
Product and Geographic
MacroSolve is seeing increasing demand for its ReFrom XT rapid mobile development platform, as well as its portfolio of mobile business apps Powered by ReForm XT including: ClubInsight, DineInsight, and SchoolInsight. The company’s strategy includes expanding its portfolio of mobile business apps by industry segment as well as expanding it sales geographically through licensed resellers and direct sales.
Maximizing IP Value
Through its Illume Mobile division, MacroSolve is developing additional high-value IP for next generation mobile business apps on smartphones and tablets. As the division continues to develop customized apps for its business customers, related IP is generated. MacroSolve’s strategy is to pursue additional patents and build its IP portfolio, driving further licensing revenue opportunities.
The company operates through its subsidiaries:
- Anyware Mobile Solutions
- Illume Mobile
Based on ReForm XT, MacroSolve already offers several business apps including ClubInsight™, SchoolInsight™, and DineInsight™ which can easily be customized and branded for any business. These apps, as well as the ReForm XT mobile app development platform are available for license.
“We are seeing increasing demand for our business mobility apps, the ReForm XT platform and we expect further traction for our mobility technologies through licensing. We’re excited to be an integral part of the evolution of a soon to be $1 trillion industry,” stated MacroSolve president and CEO Clint Parr.
MacroSolve is a technology and services company that develops mobile solutions for businesses and government. A mobile solution is typically the combination of mobile handheld devices, wireless connectivity, and software that streamlines business operations resulting in improved efficiencies and cost savings. We are development and marketing partners with the major mobile device manufacturers, wireless carriers and many software providers.
Traditionally, customers rely on the Company to define, design, develop and support the best combinations of technologies in a market that is very technologically dynamic. MacroSolve assists in software and web-based application companies by modifying their software product offerings so that they can be used by a mobile end-user who typically has a Smartphone or a similar cellular device. Many of these customers rely on the Company’s technology and marketing expertise. Enterprises that find it difficult to identify a mobile software product which addresses their specific need to streamline operational processes, and do not have the competency in house are key customers.
MacroSolve’s latest technology and services capabilities generate a growing base of intellectual property, contract and an increasing amount of annuity based revenue.
In 2009, the Company began investing in products which are being distributed through the leading mobile application stores. The flagship product is ReFormXT™, which helps to minimize mobile application development effort. Three additional products have been brought to market which use ReFormXT technology for mobile target marketing, promotions and branding. These include DineInsight™ for the restaurant industry, ClubInsight™ for the membership organizations including, but not limited to, country clubs, golf courses and athletic facilities, and SchoolInsight™ for any type of school or academy.
ReFormXT™ Web-based Mobile Application Builder
ReFormXT™ is a web-based mobile application builder. ReFormXT became commercially available in December 2008.
ReFormXT™ simplifies the process of converting paper forms to a digital form that can be utilized on most Smartphones available in the United States. A web-based interface allows a non-technical user to create and dispatch forms to users and easily manage data input from the field. The components of the platform are also utilized as mobile application development tools, thus saving time and money for customers needing more customized solutions.
Recent customers are using ReForm in field service activities and personal service appointment setting activities. ReForm has contributed less than five percent of annual revenues since initial inception.
MacroSolve has secured its position as a mobility leader by building strong partnerships with top companies in all sectors of wireless/mobile industry and by incorporating partner technologies into Anyware solutions for business customers. It is anticipated that these, and many other companies will collaborate in MacroSolve’s online mobility community and e-marketplace.
Maximizing IP Value
Through its Illume Mobile division, MacroSolve is developing additional high-value IP for next generation mobile business apps on smartphones and tablets. As the division continues to develop customized apps for its business customers, related IP is generated. MacroSolve’s strategy is to pursue additional patents and build its IP portfolio, driving further licensing revenue opportunities.
| Network Carriers
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AT&T is the largest wireless company in the United States, with more than 54 million subscribers who use the nation’s largest digital voice and data network. AT&T is dedicated to providing customers with wireless technology designed to enrich their lives. |
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Sprint Nextel offers a comprehensive range of communications services bringing mobility to consumer, business and government customers. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks offering industry leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone. |
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Verizon Wireless operates America’s most reliable wireless network, serving nearly 57 million customers nationwide. Verizon’s Wireline operations include Verizon Business, which operates one of the most expansive wholly-owned global IP networks, and Verizon Telecom, which is deploying the nation’s most advanced fiber-optic network to deliver the benefits of converged communications, information and entertainment services to customers. |
| Device Manufacturers
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Intermec Inc. develops, manufactures and integrates technologies that identify, track and manage supply chain assets. Core technologies include RFID, mobile computing and data collection systems, bar-code printers and label media. The company’s products and services are used by customers in many industries worldwide to improve the productivity, quality and responsiveness of business operations. |
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Symbol Technologies, Inc. is a recognized worldwide leader in enterprise mobility, delivering products and solutions that capture, move and manage information in real time to and from the point of business activity. Symbol enterprise mobility solutions integrate advanced data capture products, radio frequency identification technology, mobile computing platforms, wireless infrastructure, mobility software and world-class services programs. |
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Research In Motion (RIM) is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, text messaging (SMS and MMS), Internet and intranet-based applications. |
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Anyware has been working with the Palm group of companies since both companies early days in business. Palm is a pioneer in mobile computing and is a leading manufacturer of mobile devices and mobile operating systems. |
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Socket Communications develops and distributes a broad range of data collection and network connectivity products for mobile devices such as PDA’s, Smartphones and tablet notebooks. Working collaboratively with integrators, 3rd party software developers and OEM’s, Socket’s products drive operational efficiencies, increase mobile workforce productivity, boost corporate performance and improve customer satisfaction. |
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Psion Teklogix is a global provider of solutions for mobile computing and wireless data collection. The company’s fully integrated mobile computing solutions include rugged hardware, secure wireless networks, robust software, professional services and exceptional support programs. |
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Anyware is a Certified Microsoft Solution Provider and our staff has numerous Microsoft certifications. |
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TRUE Digital Security is an Information Security Services firm, committed to delivering world-class, real-world security and compliance solutions. |
Distributors |
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Ingram Micro is one of the largest distributors of information technology equipment in the United States. |
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ScanSource, Inc. {NASDAQ:SCSC} is a leading international distributor of specialty technology products. The Company markets specialty technologies through four sales units: ScanSource POS and Barcoding; Catalyst Telecom; ScanSource Communications; and ScanSource Security. ScanSource, Inc. serves the North America, Latin America and Europe markets. Founded in 1992, the company ranks on the Fortune 1000. |
DineInsight, ClubInsight and SchoolInsight Software Products Powered by ReFormXT
Additional software products powered by ReFormXT are in various stages of development. A marketing, promotion and branding product called DineInsight was introduced in the fourth quarter of 2009. DineInsight, powered by ReFormXT, is a mobile application for the restaurant industry which collects market intelligence and contact information directly from the customer. The Company is continuing to prove the concept and enhance the offering by working closely with its initial customer base. DineInsight, and two companion products called ClubInsight and SchoolInsight, has been deployed to eighteen initial customers during the First Half of 2010.
The Company has entered into several reseller arrangements and is actively pursuing additional resellers for its “powered by ReFormXT” products in specialized vertical markets while increasing its captive sales force to also sell directly to end users. DineInsight, ClubInsight and SchoolInsight are expected to contribute less than 20% of the 2010 annual revenues.
Plan of Operation
The mobile solutions services business currently represents a significant source of revenue for the Company. Working with mobile partners, our professional services team provides solution management, product development, project management, quality assurance and support services to address the needs of a client base seeking to use mobility to improve their process efficiencies and modify software applications so that they can be used in a mobile environment.
Although Apple’s iPad product was just introduced in April 2010, the Company’s solution services division has already been engaged by several customers to develop proof of concept applications for the iPad as well as the iPhone and other mobile devices. The ability to quickly meet demand around this new product is due in large part to the Company’s length of business in the mobility space.
The MacroSolve executive team has over one hundred years combined experience managing mobile, high-tech, and related business ventures; building strong relationships with leaders in the mobile technology industry; implementing Anyware’s disciplined professional services and mobile product methodology; and building a strong base for the rapid, managed achievement of the company’s vision.
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Management
Clint Parr – President and Chief Executive Officer
Clint Parr joined MacroSolve/Anyware Mobile Solutions in 2002 as Vice President of Sales and Marketing. In 2003, he was promoted to President and Chief Operating Officer and in 2007 to Chief Executive Officer. He was named to the Board in 2003. Parr graduated from Baylor University in 1986 with a degree in Entrepreneurship; he obtained an executive MBA from The University of Tulsa in 2000. His professional development includes twenty years of strategic alliance management, technology product development, and professional services marketing and operations with Fortune 500 companies in the carrier and energy sectors. Prior to 1996, he started a marketing consulting company and oversaw regional sales and marketing with Fortune 500 computer and imaging companies. Parr is a graduate of Leadership Oklahoma and a four term Vice Chairman of the Tulsa County Election Board.
Kendall W. Carpenter – Vice President, Finance and Administration, Chief Financial Officer, Secretary and Treasurer
Kendall Carpenter joined MacroSolve/Anyware Mobile Solutions in 2006 as Controller. She was promoted to Vice President and Chief Financial Officer in 2008. Carpenter’s previous experience includes Division Controller with Allied Waste Industries (NSYE:AW), a $6.4 billion company, and over ten years experience as top financial officer of an enterprise software company with an international customer base. Carpenter earned a Bachelor of Science degree in Accounting from Oklahoma State University and is both a Certified Public Accountant and a Certified Management Accountant.
Chris Kingham – Vice President, Marketing
Chris Kingham joined MacroSolve/Anyware Mobile Solutions as Director of Marketing in 2004, bringing 15 years of experience in planning, implementing, and marketing high-tech and online properties. Previously, Kingham spent several years at the Williams Companies, serving in both marketing and IT management roles for some of their most critical systems and projects, including Energy News Live, the energy industry’s first live, broadcast-quality online news and information site. Prior to Williams, Kingham spent several years at PennWell Publishing developing the plans and processes to move their flagship publication, Oil & Gas Journal, to the new online medium, broadening readership and generating new revenues. Kingham graduated with a Bachelor of Science in Marketing from Oklahoma State University.
Board of Directors
C. McGill – Chairman
Jim McGill serves as Chairman of the Board of MacroSolve, Inc., the parent company of Anyware Mobile Solutions. A registered professional engineer, he graduated Cum Laude with a bachelor’s degree in chemical engineering in 1965 from The University of Tulsa, and received 25 U.S. and foreign patents in the field of pollution control between 1974 and 1985. He has founded several companies, including an environmental technology company specializing in air and water pollution control systems, and a specialty subcontractor for natural gas pipeline construction. He serves on the board of numerous Tulsa area organizations and civic organizations, and also is a trustee of The University of Tulsa. He was named Outstanding Alumnus of TU’s Department of Chemical Engineering in 1987, and admitted into the university’s College of Engineering and Applied Sciences Hall of Fame in 1992.
Clint Parr
See Management profile above.
John A. Clerico
John Clerico is chairman and a registered financial adviser at ChartMark Investments, Inc., an independent investment advisory firm that manages equity funds for individuals and small pension funds. Clerico co-founded ChartMark in 2000, where his current focus is on day-to-day portfolio management and strategic direction of the firm. Prior to founding ChartMark, Clerico served in numerous senior management capacities including Executive Vice President, Chief Financial Officer, and Director of Praxair, Inc., a Fortune 200 company. In addition to his financial responsibilities, Clerico managed Praxair’s business operations in Europe and South America. Prior experience includes CFO of Union Carbide Corporation, Conoco, Inc., and Phillips Petroleum Co. Clerico was named as one of four “Leading Corporate Treasurers” by Corporate Finance magazine in 1995 and “CFO of the Year” by CFO magazine in 1997 and BusinessWeek in 1998.
David L. Humphrey
David Humphrey currently serves as the Chief Operating Officer of Oklahoma Equity Partners, a newly formed $20 million venture capital fund. Oklahoma Equity Partners will focus exclusively on Oklahoma venture opportunities and will utilize a network of venture capital firms as lead investors. Humphrey is responsible for all investment operations of Oklahoma Equity Partners. Prior to joining OEP, Humphrey served from 1997 to 2004 as a principal of Davis, Tuttle Venture Partners, a $45 million venture capital fund. From 1995 to 1997, Humphrey was a senior business development coordinator at Texaco Natural Gas Liquids. During his two-year stay with Texaco, he led ten major acquisition and expansion projects. Prior to joining Texaco in 1996, Humphrey spent thirteen years with Koch Industries, Inc. Humphrey earned his Bachelor of Science in Chemical Engineering from the University of Wisconsin and his Master of Business Administration from Texas A&M University.
Howard Janzen
Howard Janzen is currently president and CEO of One Communications, a leading integrated communications provider located in Boston, Massachusetts. Formerly, Janzen was president of Sprint Business Solutions, where he led the business unit responsible for the $12 billion revenue Sprint worldwide business customer base. Additional responsibilities included integration of Sprint’s wireless, wireline, and local voice and data services. Prior to joining Sprint in May 2003, Janzen served as chairman, president and chief executive officer for Williams Communications, where he led the company in completing its $7 billion next-generation fiber network. Janzen joined Williams in 1979 and served in a number of leadership roles in Williams’ energy and natural gas pipeline business. In January 1995, he was named president of the communications business unit of The Williams Companies, Inc. In April 1997, he became president and chief executive officer of Williams Communications Group, which became an independent company in 2001.
Dr. Dale A. Schoenefeld
Dr. Dale Schoenefeld serves as Vice President for Information Services and Chief Information Officer at the University of Tulsa with oversight and leadership responsibility for academic computing, administrative computing, networking services, computer system administration, and university libraries. He is also Professor of Computer Science and Mathematics. He represents the University of Tulsa at OneNet, Oklahoma’s telecommunications and information network for education and government, and is a member of an Oklahoma statewide committee chaired by the Secretary of Science and Technology. Prior to becoming Vice President and CIO, Schoenefeld served as Vice Provost and as Director of the Computer Resource Center. He received his B.A.E. at Wayne State College and his M.S. and Ph.D. at the University of Iowa. His research expertise is in the area of combinatorial optimization and involves applying optimization techniques to the design and operation of telecommunication networks, often using evolutionary computing.
David R. Lawson
David R. Lawson joins the board following MarcroSolve’s receipt of a landmark mobile technology patent. Mr. Lawson is a prominent Tulsa-based business person who holds board seats at leading corporate, educational, and non-profit institutions. He has held numerous executive positions at companies in industries ranging from finance to technology.
Currently Chairman of the Board of Trustees at the University of Tulsa, Mr. Lawson also sits on the boards of Heat Transfer Equipment Corp. and Pinnacle Packaging Company. He has served as President and CEO of Capital One Auto Finance, Inc., Summit Acceptance Corporation, and Western National Bancorp. Mr. Lawson has also held board seats at Western Venture Capital, Summit Acceptance Corporation, Zag Inc., Valen Technology, Inc., Dealer Track, Ameriban, Inc., and Texas Capital Bancorporation. He is also on the board of the Alzheimer’s Association.
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Company Websites:
- Anyware Mobile Solutions http://www.goanyware.com
- Illume Mobile http://www.illumemobile.com
- MacroSolve http://www.macrosolve.com
MacroSolve, Inc.
1717 South Boulder Ave.
Tulsa, OK 74119
Website: http://www.macrosolve.com
Phone: 918-280-8693
Email: info@macrosolve.com
Shares Outstanding: November 2, 2010: 98,402,190.
Investor Contact:
Dilek Mir
(310) 591-5619
dmir@corporateprofile.com
Company Contact:
April Sailsbury
(918) 388-3529
april.sailsbury@macrosolve.com
About MacroSolve
MacroSolve, Inc. is a pioneer in delivering mobile apps, technologies, and solutions to businesses and government. Founded in 1997, the company has an extensive network including the top name brands in wireless hardware and software as well as wireless carriers. Leveraging its intellectual property portfolio, MacroSolve is positioned to become the leader in delivering mobile business apps, a market projected to grow by double digits to an aggregate of $11.6 B by 2012. The company operates through its subsidiaries including Anyware Mobile Solutions ( http://www.goanyware.com ) and Illume Mobile ( http://www.illumemobile.com ). For more information, visit MacroSolve ( http://www.macrosolve.com ) or call 800-401-8740.
Safe Harbor Statement This press release contains projections of future results and other forward-looking statements that involve a number of risks and uncertainties and are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. Important factors that may cause actual results and outcomes to differ materially from those contained in the projections and forward-looking statements included in this press release are described in our publicly filed reports. Factors that could cause these differences include, but are not limited to, the acceptance of our products, lack of revenue growth, failure to realize profitability, inability to raise capital and market conditions that negatively affect the market price of our common stock. The Company disclaims any responsibility to update any forward-looking statements.
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